PREMIER PARTNERSHIP THROUGH CORPORATE STORYTELLING

“Our focus is your success.” As a premium, white-label service provider, that company edict at Legends Global rang true in execution on behalf of, and in relationships with, our partners. So when the time came to paint a richer picture of how that happens, I stepped up to take on the storytelling challenge.

First, we needed a plan to begin video production, which I developed.
Next, we formed a team: a young, hungry videographer/editor, creative director, and me as producer.
Then, we created a process including a basic request form with a discovery call follow up to help us construct scripts and complete video projects.
We established our production focus on a couple of “easy” targets.
First we created a social media video series highlighting high-performing employees for Black History Month.
We also put together regional MLB commercials for cable television and a new hire orientation video for a marquee partner property.
We took numerous steps to elevate our video storytelling throughout and on behalf of our company.
We began collaborating with the business development team on two fronts. One, to craft videos for new business pitches and two, convert written case studies into rich media.
We worked with our internal HR team to install a batch of three videos that would help better inform new employees and break up the monotony of new hire orientation.
We also developed the go-to-market sizzle reel and set of executive interview topics for the public launching the Legends Global brand.
Working with little to no budget.
Cobbling together random footage to make a cohesive piece.
Directing videographers without ever actually meeting them or being on location to guide them.
Finding story angles and structures no one else had considered.
Taking feedback in stride and responding with improvements.
Surprising collaborators by overdelivering on the amount of content promised.
As a lean, mean video team, the results of our work were admittedly subjective. The one qualitative measure we prospered at delivering in line with our company’s principle of premier partnership?
Satisfied clients.
What more would I do today:
- Shift my initial focus to how we discover which stories to tell before starting to tell them
- Petition the powers that be to allow my team to focus solely on video production. We were spread thin working on other creative projects and unable to maximize our video potential
- Develop a full suite of graphic and animation templates to make production more efficient from the outset